Did you do the survey? They floated a few pricing models, discount for an initial term with an expected raise. A higher starting price or an indeterminate raise later
Personally, I think they should be selling comfort features alongside it - current account parity with savings rates. I’m convinced people like on this forum or that looked for the best deal w Chase, would just setup scheduled transfers
I’m also surprised their 5% interest on the roundups is still continuing. Seems like another bank that starts with the decent deal and lets BoE erode it