I know this is in the US, but I thought it’s worth sharing nonetheless seems they have a UK site too
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Interesting considering I think they do the same here 
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It seems in the UK selling is the main focus. Not sure what commission they get for cards & loans but they make sure you can always see an ‘offer’.
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I always get these mixed up with that credit company Apple bought. Their names are too similar.
Interesting that they’re still seemingly doing it here too. Wonder if that means they’re in the clear here, or if they’re just seeing how far they can push the envelope before it pushes back?
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They certainly try the same tactics here. I do wonder if someone (here) has been told there’s a 100% chance of being accepted and has then been refused?