Not sure how this went unnoticed in the fintech circles I’m apart of. Launched over a month ago but I only just saw it today.
Interesting idea. I wonder if it’s something other charities will copy. I can see it being fairly popular among folks who like to support Dogs Trust and want to be able to do so passively without actually costing them anything.
Same reason they ditched all their co-branded cards; the rewards (or donations in the case of the charity ones) were all funded via interchange commission (reduced to a share of 0.3% since the cap was introduced).
They had a whole series of charity cards. The card I had started life as a BT credit card - you received a percentage of your monthly spend off your BT bill. That was disbanded after a around a year and they asked me to choose one of the charity cards instead, so I went with Cats Protection. That didn’t last long, either, and it just became a bog standard MBNA credit card, so I closed it.