Freetrade agrees to be acquired by IG Group

Freetrade, the self-directed investment platform, today announces that it has agreed to be acquired by London-listed IG Group. The deal will see Freetrade continue to operate as a commercially standalone business, under its distinctive brand. The deal values Freetrade at £160 million.

Viktor Nebehaj, CEO and Co-Founder of Freetrade, said:This is a transformative deal that recognises the significant value that Freetrade has created with its award-winning platform, simple design, fair and transparent pricing, and high velocity product delivery. We’re grateful for the support of our crowdfunding investors throughout our journey as a standalone business. Together with IG Group’s significant resources and backing, this is an exciting opportunity to accelerate our growth and delivery of new products and features.

This announcement follows a year of strong performance in 2024. Freetrade grew assets by 52% to close 2024 with £2.5 billion in AUA. Revenue grew by 32% compared to 2023 and Freetrade recorded EBITDA of £2.1 million for FY’24.

It is expected that the transaction will close and payment will be made to all Freetrade shareholders in mid-2025 following customary closing conditions, including regulatory approvals.

I got out of Freetrade a while ago, but the people who are still in it, particularly the Crowdcube investors who stuck with them, really aren’t happy:

I invested in the second round, so I’ve made a profit. But similar to the guy at the end of the video, making crowdfunding investments has largely lost its appeal for me. I think my last crowdfunding investment was probably 3 or more years ago. Nowadays I just stick to public markets.

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Same. I’ve only had one out of like 3 investments do even okay, because the first one decided to rug pull people with share structure changes

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