PayPal new logo

General Fintech
1

Personally, I love a good bit of branding (don’t judge me! :sweat_smile:). But there’s something about the new PayPal logo that looks… a bit too plain?

03_Paypal_Pentagram_TrabuccoCampos
03_Paypal_Pentagram_TrabuccoCampos1080×239 16.2 KB

Interested to see what others think. A lot of companies have moved to a flat and simple look over the last few years (look at car brands for example), but I feel PayPal loses its identity with this.

Although they’ve gone for a black typeface logo, the blue is still used in places, it seems, as well as the two Ps, which makes me wonder why the change at all?

For those interested, some examples and background on the logo here - PayPal has a new logo that makes it look just like everything else - The Verge

2

Shame in my view, although, according to the linked article, many companies are going down the same route. Much less individual brand quality. I did like the “rakish blue slanted” version. R-

Edit: just checked my PP account. Still blue there.

3

The logo is the PP, surely? The ‘PayPal’ bit is the wordmark.

1 Like
4

Too plain for me. I like the uniqueness of the double P. :smile: